Privacy Policy

Effective Date: 3/26/26
Last Updated: 3/26/26

Modern Legion (“Modern Legion,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, and share your information.

This Privacy Policy describes how we collect, use, disclose, and retain personal information when you visit our website, make a purchase, sign up for marketing communications, contact us, or otherwise interact with us online.

By using our website, you acknowledge that you have read this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Information you provide directly

We may collect information you provide when you:

• place an order
• create an account
• subscribe to email or SMS marketing
• contact customer support
• submit a form
• participate in a promotion, giveaway, survey, or similar campaign

This information may include:

• name
• billing address
• shipping address
• email address
• phone number
• payment-related details
• account login information
• purchase history
• any other information you choose to provide

Information collected automatically

When you use our website, we and our service providers may automatically collect certain information, including:

• IP address
• browser type
• device type
• operating system
• referring URLs
• pages viewed
• time spent on pages
• browsing behavior on our site
• approximate location derived from IP address
• cookie and similar tracking data

Information from third parties

We may receive information from third parties, including:

• ecommerce and payment platforms
• shipping and fulfillment providers
• analytics providers
• advertising and marketing platforms
• social media platforms
• fraud prevention and security providers

2. How We Use Your Information

We may use your information to:

• provide, operate, and improve our website and services
• process and fulfill orders
• send order confirmations, shipping updates, and service messages
• provide customer support
• communicate with you about products, launches, promotions, and content
• personalize your experience
• measure site performance and marketing effectiveness
• detect, investigate, and prevent fraud, abuse, or other unlawful activity
• comply with legal obligations
• enforce our policies, terms, and rights

3. Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to:

• keep our website functioning properly
• remember preferences
• understand how visitors use our site
• measure campaign performance
• deliver and improve advertising

Depending on your location, you may be presented with cookie or consent choices. You can also manage certain cookie settings through your browser.

Please note that disabling some cookies may affect site functionality.

4. How We Share Information

We may share personal information with trusted third parties as needed to operate our business, including:

• Shopify and ecommerce service providers
• payment processors
• shipping and logistics providers
• customer service tools
• email and SMS marketing platforms
• analytics providers
• advertising partners
• fraud prevention, security, and compliance providers
• professional advisors, legal counsel, or insurers
• government authorities or other parties where required by law

We may also share information:

• in connection with a business transaction such as a merger, acquisition, financing, or sale of assets
• to protect our rights, users, or property
• with your consent or at your direction

We do not sell firearms, ammunition, firearm parts, or firearm accessories. Any firearm references on our site are editorial only and do not change how we handle customer data under this Privacy Policy.

5. Marketing Communications

If you opt in to receive marketing emails or text messages from us, we may send you promotional communications about products, content, launches, and offers.

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email. You can opt out of SMS messages by following the instructions in the message. Even if you opt out of marketing, we may still send transactional or service-related communications, such as order updates or account notices.

6. Payments

Payments made through our website are processed by third-party payment providers. We do not store full payment card information on our own servers. Payment information is handled by the applicable payment processor in accordance with its own privacy and security practices.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

• fulfill the purposes described in this Privacy Policy
• complete transactions and provide services
• maintain business and tax records
• resolve disputes
• enforce agreements
• comply with legal obligations

Retention periods may vary depending on the nature of the information and the reason it was collected.

8. Your Privacy Rights

Depending on where you live, you may have legal rights regarding your personal information. These may include the right to:

• know what personal information we collect, use, disclose, or share
• request access to personal information
• request deletion of personal information
• request correction of inaccurate personal information
• opt out of certain forms of targeted advertising, sharing, or sale, where applicable
• limit the use of certain sensitive personal information, where applicable
• not be discriminated against for exercising privacy rights

To submit a privacy request, contact us at:

Email: [Insert Privacy Email]
Mailing Address: [Insert Mailing Address]

We may need to verify your identity before responding to certain requests.

If you are an authorized agent making a request on behalf of another person, we may require proof of your authority and may also need to verify the identity of the individual involved.

9. California Privacy Notice

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Subject to applicable law, California residents may request:

• access to categories and specific pieces of personal information
• deletion of personal information
• correction of inaccurate personal information
• information about categories of personal information collected, disclosed, sold, or shared
• the ability to opt out of certain sales or sharing of personal information, where applicable

We will not discriminate against you for exercising applicable privacy rights.

To exercise California privacy rights, please contact us using the information listed above.

10. Children’s Privacy

Our website is intended for adults 18 and older. We do not knowingly collect personal information from children under 13, and we do not intend to market to minors. If you believe a child has provided us with personal information, contact us and we will take appropriate steps to delete it as required by applicable law.

11. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

12. Third-Party Links and Services

Our website may contain links to third-party websites, embedded content, social media features, or external services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing information to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal obligations, or data practices. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the website after changes are posted means you accept the updated Privacy Policy, to the extent permitted by law.

14. Contact Us

If you have questions about this Privacy Policy or would like to exercise applicable privacy rights, you can contact us at:

contact@themodernlegion.com