Cookie / Tracking Notice

Effective Date: 3/26/26
Last Updated: 3/26/26

This Cookie / Tracking Notice explains how Modern Legion uses cookies, pixels, tags, SDKs, and similar technologies on our website.

Modern Legion uses these technologies to operate the site, understand performance, improve the customer experience, measure marketing effectiveness, and support advertising. Shopify provides merchants with customer privacy settings that can include a privacy policy, cookie banner, and data-sharing opt-out page, but merchants remain responsible for making sure those settings and disclosures match their actual practices and legal obligations.

1. What are cookies and similar technologies?

Cookies are small text files placed on your device when you visit a website. Similar technologies may include pixels, tags, local storage, SDKs, and scripts.

These tools can help a website:

  • remember your preferences
  • keep you logged in
  • maintain your cart
  • understand how visitors use the site
  • measure traffic and conversions
  • support advertising and retargeting

The FTC explains that tracking can be first-party, meaning done by the site you visit, or third-party, meaning another company tracks activity across websites and apps for functions such as advertising.

2. How Modern Legion uses cookies and tracking technologies

We may use cookies and similar technologies for the following purposes:

Essential / functional

These technologies help the website operate properly. They may be used to:

  • keep items in your cart
  • support checkout and account functions
  • remember settings and preferences
  • maintain site security and fraud prevention tools

Analytics / performance

These technologies help us understand how visitors interact with the site, including:

  • pages viewed
  • time spent on pages
  • traffic sources
  • device and browser type
  • general site performance and conversion behavior

Advertising / marketing

These technologies may be used to:

  • measure ad campaign performance
  • understand which marketing channels drive visits or purchases
  • show more relevant ads on other platforms
  • support retargeting or audience-building through advertising partners

If you use browser tools or privacy settings that block analytics or advertising technologies, some reporting and attribution may be limited. Shopify notes that privacy preferences and blocking tools can affect analytics reporting and create discrepancies in measurement.

3. Third parties that may place or receive tracking data

Depending on how the site is configured, cookies or similar technologies may be used by:

  • Shopify and related ecommerce services
  • analytics providers
  • advertising and remarketing platforms
  • email and SMS marketing tools
  • social media platforms
  • fraud prevention and security providers
  • apps, plugins, or integrations installed on the store

These third parties may collect information such as browser data, device identifiers, IP address, pages viewed, actions taken on the site, and referral or ad interaction data, subject to their own privacy practices.

4. Consent and privacy choices

Depending on your location, you may be shown a cookie banner, privacy notice, or data-sharing opt-out choice. Shopify allows merchants to manage these settings by region, including cookie banners and data-sharing choices.

California privacy guidance also requires that a notice at collection be provided where consumers will see it at or before the collection of personal information, and that the notice include a link to the privacy policy.

You may be able to manage tracking preferences by:

  • using the choices presented in our cookie banner or privacy tools
  • adjusting your browser settings
  • using browser extensions or device settings that limit cookies or tracking
  • using any data-sharing opt-out tools we make available

Please note that disabling certain cookies may affect website functionality.

5. Categories of data that may be collected through cookies and tracking tools

Depending on how you interact with the site, cookies and similar technologies may collect:

  • IP address
  • browser and device information
  • operating system
  • approximate location derived from IP address
  • pages visited and site activity
  • referring website or campaign source
  • shopping activity, such as cart or checkout events
  • advertising identifiers or similar online identifiers

These categories should be read together with our Privacy Policy, which describes how we collect, use, and share personal information more broadly.

6. Do Not Sell or Share / targeted advertising choices

Some privacy laws treat certain advertising or cross-context behavioral advertising practices as a “sale” or “sharing” of personal information, even when money is not exchanged.

If applicable to your location and our data practices, Modern Legion may provide a method for you to opt out of certain data-sharing or targeted advertising activities. Any such option should be used together with your browser and device privacy controls where appropriate.

7. Updates to this Notice

We may update this Cookie / Tracking Notice from time to time to reflect changes in our technologies, vendors, legal obligations, or business practices. When we do, we will update the “Last Updated” date at the top of this page.

8. Contact Us

If you have questions about this Cookie / Tracking Notice, contact:

Modern Legion

contact@themodernlegion.com